Crown, the company which operates casinos in Melbourne and Perth, has revealed impressive full-year profits of $513.3 million in 2011/2012 - a 53 per cent increase from the $335.9 million it saw in 2010/2011.
Yet despite the substantial hike, Crown's chief executive described the results as "mixed" due to a slowdown in growth that was witnessed in the second half of the year.
"At Crown Melbourne, in particular, we saw a softening of activity in some segments of main floor gaming and non-gaming operations in the second half of the year," said Rowen Craigie.
However, with the World Series of Poker (WSOP) set to visit Australian shores for the first time ever next year with a stop-off at the Crown Melbourne, the casino's profile is sure to increase further.
And if Aussie poker star Joe Hachem - a previous winner at the WSOP - sits at the tables, then there could well be an Australian victory on the cards come April 2013.